Apple Updated the Applebot Help Documentation with Their Search Ranking Factors
https://www.seroundtable.comApple has updated the “about Applebot” help documentation page the other day and in that document it lists information about how Apple ranks web results. It also updated information around Applebot. Ranking factors include
- Aggregated user engagement with search results
- Relevancy and matching of search terms to webpage topics and content
- Number and quality of links from other pages on the web
- User location based signals (approximate data)
- Webpage design characteristics
