Adding GMB Identity Attributes Impact Ranking for Related Searches and Triggers Map Pack for Them
https://www.sterlingsky.caA new study shows that Identity Attributes (Identifies as Black-owned, Identifies as veteran-led, Identifies as women-led) has a direct impact on ranking in the 3-pack and Google Maps.
In the test after adding the “Identifies as Women-led” attribute to a GMB profile, in a few weeks they started to see this business ranking for the keyword “Women Paralegal” and after some time they even started showing up a map pack for that term.
