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friday12 Jun 2020

Accidental Removal of Recipe Structured Data Results in 51% Drop in Clicks on Mobile

https://technicalseo.com

Brian reviews the results of an accidental removal of recipe structured data and analyze the impact it has on overall metrics like clicks, impressions, and average position of a food-related website.

They saw an overall 51% drop for clicks on mobile after the recipe structured data was removed, showing the significant role played by recipe carousels in driving mobile traffic to the site. That loss in overall visibility equated to missing out on thousands of organic visits.

Clicks on desktop were not as impacted (18% decrease), but for this website, desktop represents less than a third of the organic traffic. They attribute that difference to the number of visible results above-the-fold on desktop SERPs.

tl;dr
While structured data doesnโ€™t impact the ability to rank in the SERP, it does significantly impact the overall organic performance of a site when rich results and special features like carousels are critical to visibility, especially on mobile.

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