A Study on Evergreen Content to See What Works
https://backlinko.comBrian Dean’s team analyzed 3.6 billion articles to better understand evergreen content. They looked at a number of different factors (including content formats and promotional channels) that may lead to a higher chance of publishing evergreen content.
1. List posts and how-to posts are the two “most evergreen” content formats. Presentations and press releases tend to be the least evergreen.
2. Podcast episodes very rarely get shared over time. In fact, podcasts are 4.28x less likely to be evergreen compared to a list post.
3. Content that’s heavily shared on Reddit has a high likelihood of becoming evergreen.
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