2021 CTR Research Study from SEOClarity
https://www.seoclarity.netThis study looked at over 750+ billion impressions across 17+ billion unique keywords to analyze CTRs by position, device (mobile and desktop), country, seasonality and even industry. Soem stats
- Click-through rates have declined significantly – especially for top positions ( since their last study– pdf )
- Searches with no clicks on an organic result on page 1 or page 2 account for an estimated 65% of searches
- Mobile users are less likely to click top-ranked listings than desktop users.
- For position 1, the lowest click-through rates are seen in the US, at 9.13%
- ‘Real Estate’ has the highest average CTR (all devices) across the top 10 positions (2.45%), and ‘Apparel & Fashion’ has the lowest (1.43%).
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