Saijo George

Curated by Saijo George

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friday12 Nov 2021

2021 CTR Research Study from SEOClarity

https://www.seoclarity.net

This study looked at over 750+ billion impressions across 17+ billion unique keywords to analyze CTRs by position, device (mobile and desktop), country, seasonality and even industry. Soem stats

  • Click-through rates have declined significantly – especially for top positions ( since their last study– pdf )
  • Searches with no clicks on an organic result on page 1 or page 2 account for an estimated 65% of searches
  • Mobile users are less likely to click top-ranked listings than desktop users.
  • For position 1, the lowest click-through rates are seen in the US, at 9.13%
  • ‘Real Estate’ has the highest average CTR (all devices) across the top 10 positions (2.45%), and ‘Apparel & Fashion’ has the lowest (1.43%).
  • and more
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