Zapier Launches Multiple Google Ads Integration

Google has collaborated with Zapier, an automation solution that helps you work with your first-party data across tools like lead form extensions, offline conversion imports, and Customer Match. Going forward, you can now link Zapier to your account directly in the Google Ads interface.

By linking your Zapier account with Google Ads, you can automate some of the most common manual tasks. For example:

• You can link lead form extensions to your CRM and receive leads automatically.
• You can automatically import offline conversions from your CRM back to Google Ads, helping you measure and understand the full value of your campaigns.
• You can use Zapier to automatically update, sort, and remove contacts from your Customer Match lists, ensuring that your audiences stay fresh.