Yelp Adds New Features to Business Experience

Yelp has just announced new features and improvements to the Yelp for Business experience. They claim these new features enable advertisers to make more educated decisions about who they are reaching and where and when their ads are being shown, based on the new additional control features and insights yelp is providing.

Features Include:

• New look for the Ads Dashboard
• Ad Goals: This new feature allows advertisers to choose what type of engagement they want to drive, such as phone calls, website visits or messages. Businesses can also choose to let Yelp optimize for the best ROI.
• Negative Keywords: With keywords, advertisers can block their ad from appearing on searches they aren’t interested in. For instance, a painter that only does interior paint can ensure their ads don’t appear in ‘exterior painter’ searches.
• Audience Size Estimator: Advertisers can now see how their ad settings will impact their potential audience size with the new audience size estimator. A widget will appear on the Ads Dashboard to tell advertisers how large their estimated monthly audience will be based on the custom ads settings they have selected.
• One-click restart: With One Click Restart, an advertiser’s previous settings are automatically saved and they are able to start back up again with just one step, saving business owners valuable minutes in the process.