Upcoming Update to Housing, Employment, and Credit Advertising Policies Will Prevent Certain Ads to Target Or Exclude by ZIP Code in USA and Canada

For over a decade, Google had personalized advertising policies that prohibit advertisers from targeting users on the basis of sensitive categories related to their identity, beliefs, sexuality, or personal hardships. To further improve access to housing, employment, and credit opportunities, they are introducing a new personalized advertising policy for certain types of ads.

This policy will prohibit impacted employment, housing, and credit advertisers from targeting or excluding ads based on gender, age, parental status, marital status, or ZIP Code, in addition to our longstanding policies prohibiting personalization based on sensitive categories like race, religion, ethnicity, sexual orientation, national origin or disability.

They plan to roll out this update in the U.S. and Canada as soon as possible and will be providing advertisers with more information about how these changes may impact them in the coming weeks