Target Return On Ad Spend Bidding Is Coming Soon For For ACe Campaigns on Android

Soon, you’ll be able to use target return on ad spend (tROAS) bidding for ACe campaigns on Android. You can adjust bids dynamically based on the value each returning player is likely to create when they take in-game actions. This allows your ACe campaigns to maximize profitability by keeping your most valuable players loyal and active. This feature is currently available as a closed beta.

Some of the other changes include :

• Deep-link free option for ACe (coming soon): Run re-engagement ads easily on Android without having to implement deep links with a new feature that automatically directs existing users to your app’s loading screen.
• tROAS optimizing for ads revenue (in closed beta): Optimize your bids to acquire new players  who are likely to engage with in-app ads to earn more ads revenue.
• Re-install exclusion (closed beta): Spend ad budgets more efficiently by suppressing app ads from being shown to Android users who have previously uninstalled your game.
•  Soon, you’ll be able to customize the policy setup for each bidder to adjust how they spend on your AdMob inventory.