Starting Early 2022, All Existing Trueview For Action Campaigns Will Automatically Upgrade To Video Action Campaigns On YouTube

Google is replacing TrueView for action on and off YouTube with Video action campaigns. They claim to have seen Video action campaigns drive 20% more conversions per dollar compared to TrueView for action.

Starting early 2022, all existing TrueView for action campaigns will automatically upgrade to Video action campaigns.  As a reminder, September 30, 2021 is the last day to create a new TrueView for action campaign and any existing TrueView for action ads will continue to run until early next year. Moving forward, advertisers can create Video action campaigns using the responsive ad group type during campaign set-up. To make this process easier for you, they launched a copy and paste feature in Google Ads, which allows you to copy existing TrueView for action ads and paste them as Video action campaign ads.

Learn more about Video action campaigns in the Google Ads Help Center or reach out to your Google team with any additional questions.