Spotify Stopped Political Ads In 2020. It Just Quietly Brought Them Back.

Spotify stopped hosting political ads on its services in early 2020, citing a lack of “robustness” in its systems, ahead of what turned out to be the ugliest U.S. election in recent history.

Two years later, as the midterm primaries get going, the company is courting political advertisers once again, according to a company presentation and marketing email viewed by Protocol.

Spotify confirmed to Protocol that it is slowly bringing back political ads for candidates, political parties, PACs and elected officials in the U.S.