Requirements to Be Eligible for Google Partners Program Will Be Updated in June 2020

Google is sending out emails about some big changes coming to Google Partners Program by the end of June 2020. They also have a notification on the partner website pointing to this help documentation. This impact the requirements needed to be considered for Partner badge status Google Partner Badge and Premier Google Partner Badge.

Some key points include:

1. Performance criteria for maintaining Partner’s badge will be more transparent and will directly refer to the optimization score highlighted in the “Recommendations” tab of each account (excluding ignored suggestions).
2. It will no longer be enough to have 1 certified administrator/standard user to be able to display the Google Partner badge (2 for Premier Partners), but at least half of the administrator/standard users connected to your company’s account manager will have to pass the skillshop certifications (the accounts on this platform must be connected to the company’s one).
3. Growth of invested budgets and new accounts managed will no longer be a requirement to obtain the badge, but you only need to spend more than 20,000$ (it was 10,000$) in your managed accounts in the last 3 months. These requirements will stay still for Premier Partners, who will be chosen among the 3% of the best partners in terms of expenditure, growth of invested budgets and customer retention.