Quora Now Offers Lead Gen Forms Ads

Quora is now offering a new way for advertisers to capture prospects who want to learn more about their offering: Lead Gen Forms.

Lead Gen Forms offer a native signup flow that allows businesses to seamlessly capture high-value prospects directly on Quora. Whether you’re collecting emails for a newsletter or business details for a demo request, you can leverage Lead Gen Forms to capture customer intent throughout the purchase funnel.

Forms are prefilled and minimize the drop-off that transpires when sending users to an external landing page, helping advertisers to maximize the number of qualified leads they can capture.

When you create a Lead Gen Form, you can choose from up to 12 potential fields to collect the information that matters to your business.

• Contact Info: First Name, Last Name, Email, Business Email, Phone Number
• Employment Info: Job Title, Company Name, Company Size
• Location Info: City, State (US Only), Zip Code (US only), Country

You can then do other automation through Zapier or download the leads in a CSV format.