Saijo George

Curated by Saijo George

Read more

wednesday16 Sep 2020

Programmatic Guaranteed in Display & Video 360 Adds Support for Google Audiences and Other New Features

Some of the new features coming to Programmatic Guaranteed are

  • Google is adding support for Google Audiences in Programmatic Guaranteed so you can reach people with more precision, giving you more control over how you execute your media buy, and expanding access to premium inventory.
  • Programmatic Guaranteed also now supports makegoods, so if a campaign doesn’t go according to plans, publishers will be able to offer extra impressions to make up for delivery issues.
  •  In addition to cost-per-thousand impression (CPM) and cost-per day (CPD) sponsorships, you’ll be able to set up the sponsorship by day part or percent of share of voice.
  • Programmatic Guaranteed supports four new exchanges: FreeWheel, Kargo, Smartclip and Xandr.

More info in their help documentation.

NOTE: the Google post is future dated to Sep 19th so these might not be available just yet but are coming very soon.

Paid Media
No Media

Since I discovered tldr; marketing, I unsubscribed to other SEO newsletters. Why? It is the only one covering the most important news daily. And on top of this, I love the design of the email and website.

SEO Analyst - Siege Media

Full Time Austin or San Diego

Company : Siege Media

Siege Media is growing! We are nationally recognized on Inc.’s Best Workplaces list, and have been named one to the Inc.’s 5000 Fastest Growing Private Companies for three years running.…