Performance Max campaigns gain New Customer Acquisition goals

Google’s most automated campaign type, Performance Max, is getting a new optimization feature aimed at driving new business. The addition comes in the form of a new customer acquisition goal that will allow advertisers to optimize to those who are not previous customers. Additional changes have also been announced to help advertisers identify high-level insights and make the transition to Performance Max easier.

Smart Shopping and Local campaigns are being sunset and replaced by Performance Max. Google announced that the much awaited one-click upgrade into Performance Max will begin rolling out “over the coming weeks”.