Patent on How Google May Rewrite Keywords for Paid Search

Bill Slawski breaks down a newly granted Google patent Expansion of high performing keywords that sheds some light on how Google may use this to rewrite keywords for paid search results.

This patent targets paid advertisements returned for a query. It tells us that Google may rewrite keywords for the paid results as well as the SERPs. This patent tells us about how query terms might be rewritten to show searchers results that are very close in meaning to what they originally searched for.