Saijo George

Curated by Saijo George

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wednesday6 Jan 2021

Optimization Score, Target Impression Share and More Coming Soon to Microsoft Advertising

https://about.ads.microsoft.com

Target Impression Share will use artificial intelligence to automatically set bids at auction time with the goal of showing your ad on absolute top of the page, top of the page, or anywhere on the page.

In the Recommendations page, you’ll soon be able to see your optimization score, which is a score that ranges from 0% to 100% to help indicate how much your account is performing at its full potential. Optimization score is rolling out to some advertisers already, but more of you will be seeing this score at the account level and cross-account level in the future.

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