Optimization Score Expands To Video Action Campaignshttps://support.google.com
Google is bringing optimization score to Video action campaigns. Optimization score surfaces personalized recommendations to help maximize your campaign performance across Search, Display, Shopping, and now Video.
Similar to other campaign types, your optimization score will range from 0% to 100%, with 100% meaning your campaign is set to perform at its full potential. They have also added recommendations for Video action campaigns that help you follow the best practices that drive the most impact.
To start using optimization score, visit the Recommendations page and check out this best practices guide.