Saijo George

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friday11 Jun 2021

Optimization Score Expands To Video Action Campaigns

Google is bringing optimization score to Video action campaignsOptimization score surfaces personalized recommendations to help maximize your campaign performance across Search, Display, Shopping, and now Video.

Similar to other campaign types, your optimization score will range from 0% to 100%, with 100% meaning your campaign is set to perform at its full potential. They have also added recommendations for Video action campaigns that help you follow the best practices that drive the most impact.

To start using optimization score, visit the Recommendations page and check out this best practices guide.

Paid Media

We all have access to all the music in the world, as well as easy software and tools to create playlists, in any way we want.

Yet, if you’ve been to a party where someone tries to be the DJ using their phone, you’ve probably appreciated the need for a good DJ who can can select the right playlist for the right crowd, and knows exactly what the party needs, and when it needs it.

Saijo is The DJ when it comes to digital marketing news.