Saijo George

Curated by Saijo George

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wednesday13 Jul 2022

Optimization Score, Data Exclusions, Diagnostic Insights And More Comes To Performance Max Campaigns

https://support.google.com

Google Ads has announced a bunch of new features to help you in three key areas:

  • Get more ideas to improve your results
  • Use new levers to steer automation based on your unique understanding of your business
  • Gain deeper transparency into your performance

these range from things like Optimization score, Seasonality adjustments,  data exclusions, advanced location options and more.

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Ryan Mews SEO Manager Merkle