New Reach And Frequency Metrics In Display & Video 360

Google is adding a dedicated data visualization for each campaign that spans across channels and has a frequency goal set at the campaign level. The visualization shows how much reach was gained due to effective frequency management at the campaign level. Display & Video 360 uses log data to automatically compare the reach obtained by a cross-channel campaign against the reach that you would have obtained with separate campaigns, each containing a single channel and its own frequency goal.

Display & Video 360 will now calculate for you the extra reach you get for each Programmatic Guaranteed deal using Display & Video 360’s frequency management solutions. This new metric will help you get a better understanding of how Programmatic Guaranteed deals contribute to the incremental reach you get from applying frequency management across media.