New Google Merchant Center & Manufacturer Center Sync

Google is sending out emails to those who use both Google Merchant Center and Google Manufacturer Center that they can now sync the data between the two platforms. The email says if you link the accounts Google will “continuously synchronize products from Merchant Merchant Center to Manufacturer Center.”

This helps you:

• Avoid duplicate efforts to create product feeds in Manufacturer Center when you already have products in Merchant Center.
• Save time when onboarding onto Manufacturer Center account by importing product data right away from Merchant Center
• and more