Mixed Campaigns Beta, Keyword Planner Expands to 34 Markets and More Comes to Microsoft Advertising

Microsoft Advertising has a whole slew of product updates this month, from a big update on dynamic search ads campaign management to a more powerful Keyword Planner.

Here are some highlights:

Mixed campaigns: open beta of mixed campaigns in Microsoft Advertising, which are campaigns that can include both standard ad groups (with text ads, responsive search ads, and keywords) and dynamic ad groups (with dynamic search ads and auto targets).

Keyword Planner: Keyword Planner has now expanded from just six markets and three languages to 34 markets and 12 languages. You can now also target multiple countries under the same language. You can now get keyword ideas from your landing pages, either your entire site or by specifying a certain page.

Recommendations page a new page that goes across all your accounts to help you maximize your campaign performance. These AI-powered recommendations help you improve keywords, bids, budgets, ads and extensions, fix critical issues in your accounts, as well as point you towards key automation features in Microsoft Advertising.

Seasonal In-market Audiences: they now have seasonal in-market segments with lists of people ready to buy for a particular event, like Black Friday. This is now available across the search network and Microsoft Audience Network in the United States, Canada, Australia and United Kingdom.