Saijo George

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wednesday7 Jul 2021

Microsoft Expands Verticals For Dynamic Remarketing And Introduces Countdown Customizers And Location Extensions

https://www.searchenginejournal.com

Microsoft Advertising has announced a bunch of new changes recently here are some of the highlights:

Expanded verticals for Dynamic Remarketing beta: With this beta, now Dynamic Remarketing isn’t just for Retail (Hotels/Vacation Rentals), but it’s also for Automotive (listings), Entertainment (events), and Travel (Tours and Activities).

Optimized way to view cross-market segment size for In-market Audiences: They have now optimized the UI experience to make it easy to see how big a segment size is, based on the markets you target for your ad campaign / ad group. For example, if your campaign or ad group targets US and Canada, the segment size shown will be the size of the segment for US and Canada only.

Automated bidding coming to the Microsoft Audience Network:  They are rolling out the ability to set up any of automated bidding tactics (Maximize Conversions, Maximize Clicks, Target CPA, and Target ROAS) to your search/shopping campaigns extended to the Microsoft Audience Network.

New insertions for your Responsive Search Ads and Action Extensions: They have built two new entities you can now add to your Responsive Search Ads (RSAs) on Microsoft Advertising: countdown customizers and location insertions. With countdown customizers, you can dynamically insert countdowns into your RSAs to key moments for your business; like sales or online events. For location insertions, you can add locations into your RSAs to maximize relevancy to the searcher based on their location.

 

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