Microsoft Advertising Launches Visually Rich Multimedia Ads

Multimedia Ads are a new responsive ad format from Microsoft Advertising offering on Microsoft Bing.com search pages, allowing you to showcase your brand and products with a rich ad format. As part of our global rollout, customers in the United States, Canada, United Kingdom, Ireland, Australia, New Zealand, India, Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam markets will start seeing this new ad type today, and all other customers will have this new feature in the next few weeks.

Multimedia Ads are designed to combine your own assets like images, headlines, and descriptions with the power of machine-learning technology, to deliver the best attention grabbing large visual ads. These ads will be prominently featured on the right rail (right side of the search results) or in the mainline at the top of the search results pages. To help your Multimedia Ad stand out even more and provide exclusivity, there will only be one Multimedia Ad on a page, for only one advertiser at a time.

Get additional details on how to set up Multimedia Ads.