Microsoft Advertising Launches Cash Back Promotions in the US
https://about.ads.microsoft.comCash back promotions is a Microsoft run cash back program for the United States on product ads, with text ads coming soon. The goal of the program is to drive incremental sales and return on ad spend (ROAS) growth for you. This program is an AI-based optimization, managed entirely by Microsoft. When cash backs are given to users, they come from Microsoft Cash back, giving you the peace of mind of growing your sales without having to worry about attribution, optimization and user inquiries.
When a user clicks on an ad served with a Cash back promotion, they have 24 hours after the click to complete their purchase. Microsoft will automatically attribute the purchase to the click and process their cash back. Cash backs are managed entirely by Microsoft, and users can redeem their cash backs through the Microsoft Cash backs dashboard.
