Microsoft Advertising Launches Cash Back Promotions and Other Features

Cash back promotions is a new ad offering will automatically incentivize shoppers to complete transactions by giving them rebates. Microsoft Advertising chooses the right amount of cashback for the right ad and the right user, providing the best possible return on ad spend (ROAS) for an advertiser.

Ad Creator can now pull in images from your website to help you make ads easily.

They are also planning to launch new vertical-based ad formats for financial advisors, doctors and clinics, legal service providers, and mortgage lenders.