Saijo George

Curated by Saijo George

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thursday3 Sep 2020

Microsoft Advertising Has a New Design

https://about.ads.microsoft.com

Microsoft Advertising’s redesign is now rolling out to all advertisers within the next several weeks. Some of the changes include

  1. There will be a new global menu bar that appears on the top of every page. Use the global menu to switch accounts, quickly access tools and settings like ad preview, shared library, conversion tracking, Google Import, and more. If you can’t see a page or tool, use the search box to quickly find it.
  2. The main menu on the far left will allow quick-and-easy access to your campaigns. Use the main menu to deep dive into specific campaign types, campaigns, and ad groups. As you navigate your campaigns, you’ll find that the page menus adapt to only display the pages and data that are applicable to your campaign.
  3. New keyboard shortcuts will help you instantly access popular pages and actions. On any page, tap the “?” key on your keyboard to access a menu of available keyboard shortcuts.

The Manager Account Overview dashboard will be the new default landing page for multi-account users in the redesigned Microsoft Advertising, providing you with a one-stop shop to gauge how you’re performing at the manager account level and where to take action on your accounts.  You’ll be able to easily discover quick insights across your accounts through data snapshots and visualizations in four tiles (visible above): Performance, Top changes: AccountsAccounts and Devices.

  • The Performance tile shows the trend lines of how your accounts are doing over the selected date range. View your spend, clicks, conversions and impressions, and more, across time. These data points allow you to quickly recognize patterns and trends. You can also hover over the graph to see the details behind each data point.
  • The Accounts tile shows a partial list of your accounts’ spend, clicks, impressions, clickthrough rate and more.
  • The Top changes: Accounts tile identifies the accounts showing the top gainers and decliners to a variety of performance metrics compared the current period to previous periods.
  • The Devices tile shows how your accounts are doing by displaying an overview of your devices’ key metrics (clicks, impressions, spend) all in the same place. This tile provides a quick and easy way to gain insight into which devices are most effective across the accounts.
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