Microsoft Advertising Editor Launched a Couple of New Features

New capabilities in Microsoft Advertising Editor have been released, to achieve the goal of making bulk campaign management even easier, and provide ways to optimize your campaign performance. Recommendations were announced last year and have now launched globally. Additionally, with this update, they are also bringing in the much-requested campaign-level association functionality.

Recommendations

You’ll notice recommendations surfaced with a helpful light bulb icon, a new notification we’ve introduced for this purpose to highlight actions you could take to make your serving campaigns perform better, such as improving bids or adding new and more effective keywords to your ad groups. Some of them include

• Fix campaigns that are limited by budget: This warning type recommendation notifies you about campaigns that are missing out on potential traffic, and to keep your ads running. Applying this recommendation changes the campaign budget to a suggested budget.
• Set estimated mainline bids: You’ll see this recommendation if you’re missing out on clicks due to not being surfaced on the top of search results. The recommendation will show the bid you likely need to set for your ad to show among the ads on the mainline of search results.
• Add new keywords: Researching keywords and setting the right bids is a time-consuming process. Using this recommendation will help save a lot of time on your end as we surface AI-generated keywords for you to use along with their weekly estimated impact.
• Fix ad groups that don’t have ads or keywords: In order to ensure your ad groups are serving, this warning brings attention to those ad groups that are empty, so your campaign performance isn’t impacted. The warning also comes with automatically suggested ads and keywords that are ready to use.

Campaign-level associations

With this change, they are bringing a much-needed impactful capability to Editor: the ability to apply audience targeting at campaign-level. Campaign-level associations can help you apply and manage audience associations at the campaign level, so you no longer need to apply the audience targeting to each of the ad groups and then change each individual bid boost.

And much more