Microsoft Advertising Announces Unified Smart: A Single Management Solution For Multi-channel Paid Advertising And Social Media

They announced this back in April, in an effort to make paid search and social media advertising accessible to businesses of all sizes, Microsoft Advertising announced the pilot program for a single streamlined place to manage all of a business’s advertising campaigns.

Here are some of the highlights:

• Marketers can enter the business URL and their advertising goals, and Microsoft will automatically create a campaign based on the website content. Text ads are automatically created but can be edited by the advertiser at any time. The ads will show up on Microsoft’s Search Network, but advertisers can also choose to display their ads on Google, as well.
•  Advertisers can also create image and video ads for Facebook and Instagram. Microsoft Advertising includes image suggestions from their partnership with Shutterstock.
• Advertisers can also see their reporting for these search and social media advertising campaigns in one place.
•  Businesses can also manage and schedule social media posts for Facebook, Instagram, Twitter and LinkedIn through the same management tool.
• Along with paid search and social media advertising reports, businesses can also see their social media insights including engagement such as likes, comments, shares, retweets, and more.

Apply for the pilot program.