Saijo George

Curated by Saijo George

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wednesday27 Jan 2021

Microsoft Advertising Announces Filter Link Extensions

https://about.ads.microsoft.com

With Filter Link Extensions advertisers can present many different features under categorized headers so that users can quickly navigate to their key products and offerings.

Key details about Filter Link Extensions

  • They’re available in all Microsoft Advertising markets, on both PC and mobile devices.
  • Advertisers across many verticals can leverage up to 36 pre-defined headers in all Microsoft Advertising supported languages.
  • Filter Link Extensions can be shown with other ad extensions, including sitelinks.
  • Clicks on Filter Link Extensions will be charged the same cost-per-click (CPC) as clicks on the ad headline.
  • Filter Link Extensions can be created via Microsoft Advertising online only.
  • Filter Link Extensions are reported at the header level, not at an individual value level.
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