Microsoft Advertising Announces Auto-generated Remarketing Lists, CPM Pricing For Microsoft Audience Network And More
https://about.ads.microsoft.comMicrosoft Audience Network is expanding to 18 new markets which include: Argentina, Austria, Belgium, Brazil, Chile, Colombia, Denmark, Finland, Ireland, Italy, Mexico, Netherlands, Norway, Peru, Spain, Sweden, Switzerland, and Venezuela.
They are also introducing feed improvements to the Microsoft Audience Network so you can easily manage your feed-based campaigns and filter products with more granularity.
They are also introducing CPM pricing (cost-per-thousand impressions) to standalone audience campaigns targeting U.S., Canada, U.K., Australia, France, Germany, or New Zealand.
Another new change is the Auto-generated remarketing lists which are remarketing lists that are automatically created for you, designed to help you re-engage with users in a faster and easier way and boost performance.