Lead Form Extensions Comes to Google Discovery Ads
https://support.google.comDiscovery ads now offer two new immersive layouts to help you spark consumer interest across Discover, YouTube, and Gmail, plus a revamped audience workflow that makes it even easier to connect with the right shoppers as they scroll for holiday inspiration.
- a new 4:5 portrait aspect ratio helps you visually showcase your products and services more prominently with consumers as they scroll,
- lead form extensions let people share their information with you directly from your ad in Gmail.
By pairing your Discovery ads with existing campaigns—like Google Search, YouTube, or even social—you can now engage audiences with richer, more personalized ad experiences across more of the consumer journey. New data shows Search advertisers who add Discovery ads see 5% more conversions at their target CPA.
