Saijo George

Curated by Saijo George

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friday20 Nov 2020

Insights Page Beta Coming to United States, United Kingdom, Canada, and Australia

https://support.google.com

To help you stay on top of these emerging trends and more, Google is rolling out the Insights page as a beta over the next few weeks, available in the United States, United Kingdom, Canada, and Australia, with more countries to follow.

The Insights page makes it easy for you to explore insights and emerging trends based on your business. Let’s say you’re a pet store looking to reach more customers. With the Insights page, you can see rising demand for “dog subscription boxes” and “dog toys”. You can then act on these trends by creating campaigns to reach new pet owners, or even explore selling dog care packages.

You can also deep dive into each trend to understand the searches that are on the rise, and the locations where demand is growing fastest. For example, a grocery store might see a trend for “Vitamins & Supplements” with growing searches for “vitamin C” in Florida and California.

You can also uncover new opportunities relevant to your business with suggested trends, which are growing categories you’re not currently covering. For example, a grocery store may uncover a related trend like “whipped coffee” which may give them future promotion or product development ideas.

The Insights page also includes recommendations to help you take action on the trends you see in your account. You can review and apply keyword, budget, and bidding recommendations in just a few clicks.

This sounds acrosome and it can be a great from an SEO point as well, free content ideas 🙂

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