Saijo George

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monday6 Jun 2022

Hotel Rates On Google Business Profile, Feedless Onboarding For Hotel Ads, And Performance Max For Travel Goals Coming To Google

https://support.google.com

A few changes are coming to Travel products on Google.

  1. Google is now actively supporting industry-standard protocols to bring hotel availability, rates, and inventory online. Talk to your technology providers to see if they are already able to connect your hotel information to Google.
  2. Individual hotels that meet eligibility requirements can directly input their rates through their Google Business Profile to participate in free hotel booking links. Visit their Help Center article for more information.
  3. They are opening up access to Hotel Ads by enabling advertisers to create Hotel campaigns without needing a Hotel Center account in the coming months. This means that any Google Ads advertiser will be able to run ads for the hotel’s website by using rates Google has sourced.
  4. They will be expanding Performance Max for travel goals. Later this year, hotel advertisers will be able to promote their properties and increase bookings across all of Google’s channels.
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