Google’s Reduction in Search Term Report Visibility Result in Conversion Visibility Drop From 100% to 60%http://www.clixmarketing.com
In a case study published by clixmarketing, they saw the following change with Google’s new Search Term Report.
NOTE: this is the data from one client, comparing the visibility of the search term report in the first week of August to the first week of September.YMMV.
According to those folks the largest negative impact has been for their clients with smaller budgets who are targeting low volume, highly competitive keywords.
- Impression Visibility: went from 4% to 2%
- Click Visibility: went from 95% to 33%
- Cost Visibility: went from 93% to 37%
- Conversion Visibility: went from 100% to 60%