Google Will Start Migrating Maximize Clicks Bid Strategies That Utilize the Deprecated Target_spend Setting from 18 Jan 2021
https://ads-developers.googleblog.comStarting January 18, 2021, Google will start migrating Maximize Clicks bid strategies that still utilize the deprecated target_spend
setting to use campaign daily budget pacing instead. This follows last year’s sunset of the target_spend field for Maximize Clicks. After that sunset went into effect, Google Ads has prevented users from creating any new Maximize Clicks strategies that have a target_spend
setting.
They also warned that any Maximize Clicks bid strategies that still use the target_spend
setting may have their maximum CPC bid limit lowered to minimize the performance impact that may result from this change.