Saijo George

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friday30 Oct 2020

Google Will Start Migrating Maximize Clicks Bid Strategies That Utilize the Deprecated Target_spend Setting from 18 Jan 2021

https://ads-developers.googleblog.com

Starting January 18, 2021, Google will start migrating Maximize Clicks bid strategies that still utilize the deprecated target_spend setting to use campaign daily budget pacing instead. This follows last year’s sunset of the target_spend field for Maximize Clicks. After that sunset went into effect, Google Ads has prevented users from creating any new Maximize Clicks strategies that have a target_spend setting.

They also warned that any Maximize Clicks bid strategies that still use the target_spend setting may have their maximum CPC bid limit lowered to minimize the performance impact that may result from this change.

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