Google, UPS Unit Begin Free Delivery Service for Google Merchants
https://www.freightwaves.comGoogle has launched a service with Ware2Go Inc., an on-demand fulfillment platform owned by UPS Inc., where Google’s merchant customers can offer free deliveries of orders initiated by a Google search but consummated on the merchant’s site.
The service, called Google Free and Fast, touts free deliveries within a one- to three-day window, the companies said Thursday. Under the service, a visitor on the search engine giant’s platform clicks on a product associated with a merchant’s Google ad and which is tagged with the “Free and Fast” pledge in the form of an annotation. The link takes the visitor to the merchant’s website to complete the transaction. Once an order is placed, the Ware2Go warehouse technology initiates the fulfillment process based on real-time inventory availability.
The service is aimed at small to midsize merchants with a minimum of $5 million in annual revenue. To be eligible, merchants must be a paying customer of Google’s ad service and commit to the company’s shipping pledge.
