Saijo George

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friday17 Apr 2020

Google Updates Ads Data Hub with a Bunch of Features Including Audience Activation for Display Campaigns

https://www.blog.google

Ads Data Hub enables customized analysis of your Google ad campaigns to help you get more detailed insights from your campaigns across screens while also protecting user privacy. Soem of the updates include

  • Self-service account linking for Google Ads, Campaign Manager, and Display & Video 360, so you can more easily access your Google ad campaign data across multiple products.
  • Ability to create multi-tier account structures, which adds flexibility to how brands and agencies can configure ads data within Ads Data Hub to address unique account hierarchies and user access requirements.
  • Easier ways to run analysis with a Sandbox environment – including a test dataset that can be used to experiment with data and query development.
  • A new query library that gives you access to over 20 templates for the most common types of analysis run in Ads Data Hub
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