Google U.S. Ad Revenue Will Drop for the First Time This Year
https://www.cnbc.comGoogle will see a 5.3% drop in US advertising revenue in 2020, eMarketer predicted in a new report, marking the first dip since the research firm began modeling the business in 2008.
While U.S. ad revenue on YouTube will continue to grow, according to eMarketer, it won’t make up for the 7.2% drop in U.S. net search ad revenue expected this year.
The report also signals that Google is continuing to cede advertising market share to Facebook and Amazon, which eMarketer expects will grow their businesses this year.
