Google to Sunset Gallery Ads Beta in August 2020

Google is informing Gallery ad beta testers that the format will sunset beginning in August. The ads featured a large carousel of images. The format has worked for the automotive industry with the auto ad unit, but didn’t gain enough traction with other verticals.

Whereas Gallery ads required setting up a whole new ad format and having effective image assets on hand, image extensions have a much lower barrier to entry. Image extensions are still in closed beta, so you won’t see them in your accounts yet unless you’ve been whitelisted but they have been rolling it out to more advertisers recently.