Saijo George

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thursday25 Jun 2020

Google to Roll-out Feeds in App Campaigns and Deep Linking from YouTube Ads

https://support.google.com

Many marketers already use feeds in Display, Shopping and Local campaigns to quickly upload and showcase products in your ads. With more product images directly in your ad, consumers are able to easily and seamlessly find what they’re shopping for.

In the coming months, Google will be rolling out feeds in App campaigns globally to all customers. According to beta testing, advertisers using feeds saw, on average, 6 percent more installs from Google.com and 17 percent more in-app actions (like log-ins and purchases) on sites and apps in our network.

Retail advertisers using Google Merchant Center, and non-retail advertisers using custom, Flights, Travel, Hotels & rentals, and Local deals Business data feeds can serve feed ads on Google.com today. Over the coming months, feed ads on Google.com will also become available for the Education, Jobs, and Real estate verticals.

With feeds in App campaigns, you can also use deferred deep linking to give new app users a smoother onboarding experience—from app install straight to the item they saw in the ad.

Last year at Google Marketing Live, Google announced app deep linking from Search, Display and Shopping ads. In the coming months, they will be rolling out deep linking from YouTube, Hotel, Gmail and Discovery ads. On average, deep linked ad experiences drive 2X the conversion rates.

Once you have feeds set up, you can reach out to your account manager to join the beta, if you want to run it before the official rollout.

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