Google to Pass on Cost of Digital Tax to Advertisers in UK, Austria, Turkey
https://www.theguardian.comGoogle is to pass the cost of the UK’s digital services tax on to advertisers, adding more than £120m to marketers’ costs annually. Google has told its tens of thousands of clients that from November 1st it will charge an additional fee for ads served on Google and YouTube. The move will increase advertisers’ costs in line with the amount the tech giant is set to pay in new digital services taxes as they come into force:
- 2% in the UK,
- 5% in Austria and Turkey
Earlier this month, Amazon said that it would be passing on the 2% tax to sellers on its platform. With Google doing the same, Facebook is expected to follow suit.
