Google to Lift COVID-19 Ad Ban
https://www.axios.comGoogle will begin to allow some advertisers to run ads across its platforms that address the coronavirus, according to a Google memo sent to clients and obtained by Axios. According to the memo, sent from Google’s Head of Industry Mark Beatty to political advertising clients, Google is beginning to phase in advertisers who want to run ads related to COVID-19, prioritizing those advertisers that are working directly on this issue.
This week, Google will begin allowing ads from “government entities, hospitals, medical providers, and NGOs who want to get relevant information out to the public,”. Google says that it’s planning to allow other advertisers, including political organizations, to run ads related to the coronavirus, and will make an announcement about that in the next few days.
