Google To Introduce New Certification Requirements For Financial Services Advertisers Targeting The UK

The Google Ads Financial Products and Services policy will be updated from 30th August to introduce new certification requirements for financial services advertisers targeting the UK.

Financial services advertisers will be required to demonstrate that they are authorised by the UK Financial Conduct Authority or qualify for one of the limited exemptions described in the UK Financial Services verification page. This new update builds on significant work in partnership with the FCA over the last 18 months to help tackle this issue.

This requirement covers financial services products both regulated by and not regulated by the UK Financial Conduct Authority.

The policy will be updated on August 30, 2021, and enforcement will begin seven days later, on September 6, 2021.