Google Talks About Evolving Dynamic Ad Insertion For The Future Of Streaming

Google has recently announced updates to ad insertion technology for the next generation of video streaming with DAI Pod Serving, which helps simplify OTT streaming complexity by integrating with your existing first or third-party streaming workflow.

Historically, partners sent their video content through Ad Manager’s DAI, allowing it to decision the ads into an ad pod (or commercial break), transcode and condition creatives into the right format and then stitch the content and ads into a single video stream (also known as manifest manipulation).

With DAI Pod Serving, partners no longer need to send their content to Ad Manager — they own their entire streaming workflow — and Ad Manager provides them with “ready-to-stitch” ad pods they can stitch into their content. TV programmers and distributors have many streaming solution providers to choose from, and with DAI Pod Serving they can integrate Google’s ad decisioning technology into their first or third party video streaming solutions.