Google Simplifies Using Product Feed for Different Countries
https://support.google.comGoogle is now introducing more ways to determine where your product data can be used, and providing additional insights on your product data eligibility and performance across countries.
- For certain Shopping programs, you’ll be able to specify in which additional countries you’d like to make your product data available on the feed level. To give you additional choices, we’re introducing the
shopping_ads_excluded_countryattribute, which will allow you to exclude individual countries for certain products.
For example, let’s say you’d like to specify Germany, Austria, and Switzerland as intended countries for an entire feed. The shopping_ads_excluded_country attribute would allow you to show all products from that feed in all three of these countries without creating a separate feed for each. You could then use offer-level attributes to stop a subset of your offers from showing in one of the intended countries, such as Austria.
- Your product diagnostics will now reflect all the countries in which a product is available, as well as the respective approval status for the individual countries.
- Your product list and detail pages will now be grouped by program, and each line will include all of the countries in which a product is available, categorized by approval status.
