Google Shopping Will Soon Start Showing Website Needs Improvement Notice For Sites With Poor Shopping Experiences

Google requires that all merchants meet certain professional and editorial standards on their websites. As such, Merchants with websites that do not meet basic requirements will see a “Website needs improvement” policy status and have their accounts suspended until requirements are met.

This policy is intended to protect users from poor shopping experiences, such as incomplete websites, confusing or inaccurate product information, broken links on the website, etc.

Something they look at

• Website that has incomplete or difficult to understand business information (Contact information, shipping information, or a frequently asked questions section on the website is incomplete or unclear for customers to action on)
• Website that is not fully functional (Links for Contact Us information, social media business profiles, blogs, etc. on landing pages that don’t work and/or lead to an unrelated page.)
• Content that is unnecessarily difficult or frustrating to navigate (Websites with pop-ups or interstitial ads that interfere with the user’s ability to see the content requested; sites that disable or interfere with the browser’s back button, etc)

Learn more about our requirements and how to improve your website