Saijo George

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tuesday14 Jun 2022

Google Releases Several Ads Manager Updates

https://searchengineland.com

Google Ads Manager has added eight new features and updates that advertisers should be aware of. Plus, Google has teased four additional updates that are coming soon. There is no release date for these yet.

The newly released updates are:

  • PPID (publisher provided identifier) Time-to-Live (TTL) Extension has increased from 90 to 180 days.
  • Optimized pricing to reflect inventory value. Can be disabled via your network settings.
  • Facebook’s rebrand as Meta. Publishers will now see ‘Meta’ in all references in the ads manager.
  • Updated ad experiences video protections. Now called “Block non-instream video ads.”
  • Troubleshoot transparency files for MCM publishers. Google is aiming to have the SupplyChain Object for MCM Manage Inventory publishers update completed by the end of June.
  • GA4 integration for web data is now in open beta.
  • Updates to the “Bid rejection reason” in reporting and data transfer. Additional granularity is being added to the “bid rejection reason” in both reporting and data transfer to be more specific about scenarios that result in bid losses.
  • The WebView API for Ads is now available to unlock monetization opportunities.
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