Google Offering Concessions To Avoid DOJ Lawsuit

In their latest efforts to fend off a lawsuit from the US Department of Justice, Google is offering to split the part of the business that auctions and places ads on websites and apps into a separate company under the Alphabet umbrella.

While the Justice Department spokesperson isn’t commenting at this time, it’s not entirely clear if they would accept any offer short of an asset sale. Antitrust officials have hinted at deeper structural changes to the ad-tech business, rather than promises to change business practices.