Google Merchant Center Switching to Item-Level Disapprovals for Image Policy Violations

Google is changing the way they enforce image policies for advertising, selling, and listing your products on Google. They will be sunsetting account-level image enforcement in favor of item-level disapprovals.

Over the next few weeks, as a part of a gradual rollout, any accounts that are currently warned or under preemptive item disapproval due to image promotional text will be automatically overturned, and item-level disapprovals will be applied to affected products instead.

They recommend opting into automatic image improvements in Merchant Center, which will try to automatically fix non-compliant images by removing promotional overlays. If the removal is successful, the image will be replaced and the offer will be reapproved.